Arka Digital

EXTINCTION REBELLION

PROJECT INTRODUCTION

Extinction Rebellion is an activist group, advocating for dramatic and rapid action on the issue of climate change. Extinction Rebellion activists in the Cheltenham area wanted a dedicated website along with their own custom advertising materials to boost their professionalism, increase awareness and drive engagement with the local community.

1. WEBSITE DESIGN

The goal of the website for Extinction Rebellion Cheltenham was to be engaging, informative, and to encourage the audience to take action, interact with the group and join the movement. The XR Cheltenham website carries the branding from the larger Extinction Rebellion movement as well as integrating with the the national site to create a consistent and seamless experience for the user. The website also serves to offer information specific to the Cheltenham movement such as Working Groups, events and latest news.

2. FLYER DESIGN

An essential aspect of any activist group is reaching an audience and recruiting new members to the movement. One of many tools to achieve this is through flyers and leaflets – Arka helped on this front by using the vibrant branding of Extinction Rebellion to create an eye-catching, punchy flyer giving key information on the movement and how to get involved.

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