As a budding start-up, a landing page is essential – for bloomr, the landing page accomplishes several goals: It serves as a place for prospective members to gain an introduction the project – a space that allows more of a story to be told than through an advert, on social media for example. The landing page also acts as the beginning of a funnel, giving visitors the option to subscribe to follow the progress of the project, after which they will recieve a greeting, followed by a questionnaire with questions carefully selected to give bloomr further insight of their prospective members.
The landing page was designed around two main priorities: function & branding. Carrying through the branding to all levels of a project is essential in gaining trust and credibility, as such, the page was created with bloomr’s branding keywords in mind. This philosophy allows the required functions to be expressed through a specific and defined lens, creating a consistent and congruent experience for the audience.